This book is not a best seller and it does not want to be one.

This book is not a best seller and it does not want to be one.

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This book is not a best seller and it does not want to be one.

Wait What Really OK Podcast Episode 83 hosted by Branding Strategist and Keynote Speaker Loren Weisman talks about his new book titled this book is not a best seller and it does not want to be one.

For my latest book I wanted to dig into the ideas around good and bad branding as well as the hype that has drawn more honorable people to use immoral style promotion that does not help them, their brand or their message.

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